Gavin Maher
CEO & Founder
"In a nutshell - We Help People
This flows onto our basic philosophy - for us to be successful, we have to help our clients be successful."
HELPING BUSINESS GROW
At 8 Ball Global we are driven by seeing results that are ultimately displayed on the bottom line of your business.
The key pillar of this is to firstly gain an understanding of the needs of your customers. Why do we do this? We have proven over many years that if we figure out what is going to resonate with your customers, there is a greater chance they will respond favourably to your business. We feel that if we can help your customers be happier in their dealings with you, you're going to probably be happier with us.
It's a simple approach that works.
The mechanics of how we do all of this is a longer story, so have a look through the services section of this website for a little more information. But realistically, if you want the full picture, give us a call, we’ll be happy to talk you through things.
Our other quality that sets us apart is we are serious about making sure we live up to our core values. To us these are not just a lot of words on a page. Enjoy is a big one at 8 Ball Global. That really is the centrepiece for us being able to be passionate about helping your business grow.
When you choose to work with us, you'll be working with people who have extensive experience and a history of success within the industry. This allows us to be confident of offering outstanding service to your business and achieving outstanding results.
Everything we do is filtered through our core values:
Empathy. Value. Excellence. Respect. Simplify. Ethics. Enjoy.
8 Ball Global employs a systematic process in order to realise our customers growth objectives, objectives which deliver money to their bottom line. This system involves a number of steps which are outlined here.
Our basic philosophy at 8 Ball Global is to offer services and importantly execute action that helps your business grow in a profitable manner.
In order to do this most effectively, we believe that business decisions should be made while referencing the needs of the market you are operating within.
In other words, you need to arrive at an understanding of value from the markets perspective.
Using this as a reference point, you also want to figure out in an unbiased manner how you are performing in relation to your competitors in the delivery of value.
Armed with this knowledge, you are now in a position to implement strategies and programmes that are driven by the markets perception of value
The first step in the process is to understand what the market truly needs, or in other words, how the market defines value. This step examines not only your customers, but the customers of your competitors. This enables you to form a clear picture of the things you will need to focus on later at the execution stage if you want to be a successful business.
The next step determines how you are performing in satisfying these value criteria. You can achieve this through a number of data gathering techniques.
Going hand in hand with the step above, you also want to determine competitive performance. This provides an important reference point that will highlight not only your position in the market, but the current benchmarks.
With the knowledge you have acquired surrounding both your performance and the performance of your competitors in satisfying value criteria, you will now understand the key areas where you are falling down in relation to your competition or the key areas where you are outperforming your competition.
You now have a basis for figuring out what to do next, which is to use this knowledge to develop and implement focused strategic business plans. Look at the important things you are not doing well, and fix them. For the things you are doing well, plan to maintain this advantage over your competitors for as long as you can.
You now have a plan for action. It’s time to do the hard yards, and get to work in implementing action. Refine your processes along the way, but make sure you keep a firm eye on ensuring everything you do is driving value to the end user or customer.
Now that you have made improvements within your business and worked your plan over a period of time, you need to communicate your “new and improved” value proposition to the market. This is done through all the usual communications channels that we all know. Just keep your messaging simple and to the point.
The last step in our growth system is to monitor the effectiveness of the changes we have made. We want to ensure that these changes are having the desired effect? We do this through systematically monitoring market reactions to the company’s performance on key attributes. Get all this right and you will see profitable growth.